Groundhog Day to Serve as Annual Safety Reminders for Drivers

HOUSTON, TX – January 14, 2008 – Vision is a critical factor of driving safety, with 90 percent of driving decisions based solely on vision¹. According to a recent report from Aftermarket Business, it is estimated that more than 46 million individuals are driving with impaired vision during stormy weather. In fact, according to a recent survey released by Rain-X®², 78 percent of motorists only change their wiper blades after the blades themselves begin to impair their visibility and have become a potential safety hazard.

To raise awareness around the issue of clear vision and safe driving, Rain-X is teaming up with automotive expert Barbara Terry to activate the third annual “Seemore Safety Campaign”. On February 2nd, a day when most drivers are tuned in to the weather, the iconic symbol of the campaign – Seemore the Safety Groundhog – will emerge from his den to spread his message of safety and remind motorists to change their wiper blades.

“Many drivers consider their wiper blades a service replacement item, when in fact they are a vital component of a vehicle’s safety features,” says Barbara Terry. “A simple way to improve driving safety visibility is to clean the windshield every time when filling the gasoline tank and carefully inspect the blades. In most cases, wiper blades are not difficult to replace and for those who are not certain of the procedure, most major auto retailers offer free blade installation with purchase.”

During this unpredictable weather period, it is also important for motorists to ready their vehicles with items to help them prepare for inclement weather patterns. In fact, 60 percent of those surveyed keep at least three essential poor weather items in their vehicles at all times. The most common items included an ice scraper (71 percent), a flashlight (63 percent), gloves or a hat (48 percent) and a blanket (45 percent).

“In addition to keeping those weather items handy, drivers should also keep additional safety items in their vehicle including flares and a tire inflator,” continues Terry. “Drivers should also regularly walk around their vehicle to check if all lights and signals work and pay extra attention to the vehicle’s tires by routinely inspecting them for adequate tire tread, and proper tire pressure. Using Groundhog Day as a reminder for changing a vehicle’s wiper blades and safety checks can help keep us all safer on the roads.”

The survey also found that one out of every three drivers on the road fail to change their blades according to the recommended frequency of once a year.

For additional information on automotive safety or wiper blades please visit Barbara Terry’s website at www.barbaraterry.com or www.rainx.com.

1. AAA
2. A total of 1,010 interviews were completed among licensed drivers 18 years and older.ÊResults are based on the total sample of 1,010 adults, at 95% confidence.

CONTACT:
Mike Salzillo
Coyne Public Relations
msalzillo@coynepr.com
973-316-1665

Tricia Singer
SOPUS Products
patricia.singer@shell.com
713-546-4833

About Rain-X:

Rain-X products are produced and marketed by Shell Lubricants. The term “Shell Lubricants” collectively refers to the companies of the Shell Group engaged in the lubricants business. Shell lubricants companies are global leaders in lubricants and operate in approximately 120 countries worldwide. They manufacture and blend products for use in a range of applications from consumer motoring to food processing and heavy industry to commercial transport. The Shell portfolio of top quality lubricant brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell Tellus®, Shell Cassida®, Shell ROTELLA® T, Shell Spirax® and a portfolio of car care products and Jiffy Lube® services.

Notes to Editors

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