Cookie Policy
ITW Global Brands respects your personal privacy and is committed to adhering to the applicable privacy and data protection laws and industry guidelines. This cookies policy (“Cookies Policy”) and our website [Privacy Policy] describe how we handle the personal information that you provide to us on this website (“Website”). This notice applies only to the ITW Global Brands website portfolio (including, but not limited to, www.rainx.com (and all sub-sites)) and not to any third-party sites that may be accessible from here.
-
COOKIES
To make this website simpler to use and navigate, we sometimes place a small data file on your computer or device. These are known as cookies. Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).
Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page, it won’t recognize you and it won’t be able to keep you logged in.
They make your visit simpler by:
- Remembering settings, so you don’t have to re-enter them at every page you visit (such as placing items in an eCommerce shopping basket)
- Remembering information you’ve given (such as a Zip Code) so you don’t need to keep re-entering it
- Measuring how you use our website so we can improve it to meet your needs
We use cookies to make the site work better for you and because they are essential to the usage of our website. You can manage and/or delete these small files as you wish. Learn more about cookies and how to manage them at AboutCookies.org.
If you prevent cookie usage on this website then please note that some parts may then be inaccessible or not function properly.
If you do not want any information collected, then you should choose not to use the ITW Global Brands website.
-
HOW WE USE COOKIES
Our website may use cookies in several places. We use cookies to collect information about how people use this site. We do this to make sure it is meeting its users’ needs and to understand how we could do it better.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Cookie ID | Purpose | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Cookie ID | Purpose | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Cookie ID | Purpose | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Youtube
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Learn more| Cookie ID | Purpose | Duration |
|---|
| VISITOR_PRIVACY_METADATA | Youtube visitor privacy metadata cookie | 180 days |
| GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing | 179 days |
| PREF | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years from set/ update |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| DEVICE_INFO | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 179 days |
| LOGIN_INFO | This cookie is used to play YouTube videos embedded on the website. | 2 years |
-
HOW YOU CAN CONTACT ITW Global Brands
If you have any questions, comments or concerns about this Cookies Policy or the information practices of this site, please contact us at:
ITW Global Brands
16200 Park Row, #120, Houston, TX 77084
1-855-888-1990 (Toll-Free)
-
COMPLIANCE AND COOPERATION WITH REGULATORY AUTHORITIES
We regularly review of our privacy notice to ensure ongoing compliance with applicable data privacy and protection regulations such as the California Consumer Privacy Act (CCPA) and EU General Data Privacy Regulation (GDPR).
-
CHANGES TO THE POLICY
ITW Global Brands reserves the right to update or modify this Cookies Policy, at any time and without prior notice, by posting the revised version of this Cookies Policy on our ITW Global Brands website. If we modify this Cookies Policy, the modifications will only apply to personal information we collect after we have posted the revised Cookies Policy on the website.
Cookies Policy (last updated December 4, 2025)